Leominster, MA – October 2021 – Massachusetts-based AIS, a leading manufacturer of commercial office furniture and seating, recently wrapped up a successful NeoCon show in Chicago. During the three-day exhibition in early October, the company’s permanent showroom at theMART reflected an expanded product line and a laser focus on dealers.
“AIS never stops focusing on our dealers and our customers’ needs. We provide solutions that support a wide variety of workspace needs and our NeoCon 2021 showroom reinforced this ever-present commitment to our dealers and customers,” AIS President Nick Haritos said.
NeoCon is the world’s most important event for the commercial interiors industry. Every year since 1969 – except in 2020 when NeoCon was canceled due to the COVID-19 pandemic – the show has served as the annual gathering place for the commercial design world’s manufacturers, dealers, architects, designers, end-users, design organizations and media. Hundreds of companies and organizations exhibit, and thousands of people attend.
“It was a true privilege to host the dealers, designers and customers who visited our showroom during NeoCon 2021,” AIS Vice President of Marketing Tracy Reed said. “Many guests who stopped by were seeking inspiration for active projects. Our conversations focused on how the new AIS solutions and our broad portfolio of products can help transform spaces, inspire creativity and enhance the overall work experience for people.”
AIS expanded its Chicago showroom by 40 percent in 2019. For NeoCon this year, the company refreshed a number of spaces, vignettes and products within the 10,400 square-foot floorplate.
Highlights of the AIS showroom during NeoCon 2021 included:
Welcome Lounge with LB Lounge furniture. In the showroom’s welcome area, guests relaxed on LB Lounge seating and engaged in conversation while sitting at Day-to-Day tables. Prototype PET clouds suspended from the ceiling in this area were great conversation starters and intended for designers to react to.
Calibrate Conference Room and Calibrate Private Office. On display in glass-walled spaces with views of Chicago, AIS featured its Calibrate Conference table with Auburn seats as well as Calibrate solutions for private office environments – including the highly popular cantilevered height-adjustable table.
Calibrate Community Workwall. The Calibrate Community workwall demonstrated a cost-effective option for dividing space – the product can replace drywall or millwork to provide privacy and separation while still supporting workplace collaboration. In the NeoCon showroom, one side of the workwall displayed a flexible workspace featuring a mounted screen, Day-to-Day flip-top, 18-inch-deep training tables, and Stow seating. The other side of the workwall included a whiteboard and movable Volker Cubes for flexible small-team collaboration.
Chatham Cove™ Work Lounge. AIS previewed its newest product, Chatham Cove, at NeoCon 2021. The line, with varying heights and applications, provides places for individual and group work, whether for a quick touchdown or as a place to meet and connect. Power options will be available, and a pivoting tablet arm will add convenience while ensuring easy entry and exit for users. Single seats can be paired, creating a settee. Chatham Cove officially launches in the first quarter of 2022.
Six new laminates. AIS received excellent response from attendees for its six new Grade A laminates with matching edgebands, which were displayed at NeoCon 2021. The laminates – Landmark, Neo Walnut, Field Elm, Grey Elm, Phantom Pearl and Phantom are available on many AIS product lines.
“It’s always a pleasure to see familiar faces and make new connections. We garnered meaningful feedback on some potential new offerings and learned even more about where our dealers and customers are at right now – and what they’re going to need in the future,” Reed said.