About / News & Events

What's Goin' on

AIS Heads to NeoCon 2021

The company's NeoCon theme this year: AIS Never Stops!


Leominster, MA – September 2021 – Massachusetts-based AIS, a leading manufacturer of commercial office furniture and seating, heads to NeoCon in Chicago this Oct. 4-6 where the company’s permanent showroom at theMART will reflect an expanded product line and a laser focus on dealers.

“We’ve been on a mission to meaningfully broaden our product portfolio, giving our dealers more choices and options to best serve their customers around the country. With our ability to shift and adapt quickly to changing times – and with manufacturing operations right here in the U.S. – our company never stops providing swift solutions that support a wide variety of workspace needs,” AIS President Nick Haritos said.

During the past two years, AIS has introduced two major new product lines: Day-to-Day™ PowerBeam and Calibrate® Community. This May, AIS announced several new products, including the Essex™ and Revere™ task chairs available through the Express seating program, the O Leg for systems and private offices, the Tri-Wheel mobile divider with new screen options, and a new disc-base option for Day-to-Day® tables.

With increased demand for privacy and personal space in the office, AIS has also introduced new height and width options for its popular Divi® panel system, as well as storage towers to match the height. The cost-effective panels are available in a variety of fabrics, laminates and quarter- and half-glass options.

Six new Grade A laminates with matching edgebands launch Oct. 1 and will be on display at NeoCon. The laminates – Landmark, Neo Walnut, Field Elm, Grey Elm, Phantom Pearl and Phantom Ecru – will be available on a number of AIS product lines, including Calibrate Casegoods, Calibrate Conference Tables, Divi, Matrix, Day-to-Day Tables, Day-to-Day PowerBeam and LB Lounge.

Visitors to AIS’s showroom this NeoCon will experience these products and others that dealers associate with the AIS brand, including the popular Matrix and Oxygen lines. One area of the showroom will feature an array of Day-to-Day table solutions, with plenty of inspiration for how to connect and collaborate. More than 7,000 unique combinations are possible for formal and informal conferencing, multiuse needs, training and more. Another area will showcase the company’s full range of chairs, stools and related seating products. Private, semi-private, collaborative and open-space vignettes with the gamut of AIS solutions will serve as design inspiration for visitors seeking new ideas that acknowledge employee wellness and changing workstyles.

Visitors will also get a sneak peek of Chatham Cove™ Work Lounge.  The new line provides a place for individual and group work whether you need a quick touchdown or place to meet and connect. Chatham Cove Work Lounge will be previewed at NeoCon and launched in January 2022.

“Nothing slows us down. Our ongoing introductions of new solutions, line extensions, product enhancements, and surface materials demonstrate our commitment to dealers. We are hyper-focused on serving our dealers and setting them up to succeed in this ever-changing business climate,” AIS Vice President of Marketing Tracy Reed said.

In 2019, AIS increased its footprint by 40 percent at theMART. The space occupies the northwest corner of the iconic building’s 10th floor and has expansive views of Chicago looking west. With a total of 10,400 square feet, it’s the largest showroom in the company’s history.

As guests arrive, they’ll be treated to a visual feast of harvest hues – a fall-themed palette throughout featuring colors of yellow, orange, dark green, deep blue, plum and grey.

In the showroom’s welcome area, guests can relax on LB Lounge seating or engage in conversations while sitting at Day-to-Day Tables. Prototype PET clouds suspended from the ceiling in this area are intended for designers to react to.

“Feedback from the dealers and designers who visit our showroom is always sought. Our teams know this is critical as we move forward. For example, with the debut of Chatham Cove, we’re excited to hear the marketplace response as we prepare to launch this new line in Q1,” Reed said.

An extended Colors/Materials/Finishes (CMF) Center in the showroom will display a plethora of the choices available on AIS products. Here, designers and customers can experience in person the diversity of design-specification options at their fingertips.

AIS is steadfast in strengthening resources for designers with specification tools like CET, Product Stylist, an online seating configurator, DealerNet, -- as well as quick-ship programs like Calibrate Countdown and Divi Fast Track.

Throughout the showroom, signage with QR codes will provide fast access to product information. Graphics and monitor displays will tell AIS’s expansive product and applications story.

Back by popular demand, AIS will hand out branded canvas bags. This year’s bags feature a colorful block-print map of the city of Leominster, Massachusetts, where AIS is headquartered.

“For more than 30 years, we’ve been driven by a commitment to our dealers. It’s for them that we continuously evolve, bringing new products, programs and tools for their success,” Haritos said. “We’re looking forward to this year’s NeoCon and to seeing as many dealers as possible in person.”

Visit AIS in Suite 1086 (10th floor) at theMART in Chicago and learn more at www.ais-inc.com/neocon-2021.